Matt Columbus is a public relations specialist with a knack for exploring the unknown. Equally at home in the jungle, or urban jungle, Matt uses his experience with written communication, research, and multimedia channels to reach out to audiences that are undiscovered.
In this budget request I take on the persona of a public relations assistant for one of my favorite brands with the goal of gaining budget approval for an integrated marketing campaign to attract an emerging target audience more effectively.
The Animal Cancer Foundation is the leading philanthropic organization funding comparative oncology research. Using the social media analytics platform, Infegy Atlas, our team created a campaign to drive donations.
